Services
You might need one hour of senior input, a full marketing plan, ongoing advice, or someone to lead marketing part-time. The services below are starting points. The actual scope is built around the problem you need to solve.
Strategy and advisory
For specific marketing decisions, bigger strategic questions, and plans your team can actually use.
Strategy session
Bring one marketing problem to the call. It could be a channel that is not performing, a launch you are planning, a budget decision, or simply something you want a second opinion on. We spend the hour on that problem and finish with clear next steps.
Marketing strategy audit
I review what you are doing now, how it is performing and where the biggest gaps are. You get a clear view of what I would keep, change, stop or test next.
- Review of current marketing activity and performance
- Prioritised recommendations
- Follow-up call to discuss the findings and decisions
Go-to-market and paid media plan
A practical plan for taking a product, service or business to market. Depending on the brief, that can cover the market and competition, audience, positioning, channel mix, paid media, budget and measurement. We finish with a working session so the people delivering it know exactly what happens next.
Fractional and ongoing
For businesses that need someone senior to own the marketing direction, but do not need that person 5 days a week.
Fractional marketing lead
I work as part of the business on a part-time basis, taking ownership of the marketing direction and helping the people delivering it make better decisions. That can include your internal team, freelancers and agencies.
- Marketing strategy, priorities and roadmap
- Briefing and managing agencies or external partners
- Regular reviews of performance and priorities
Project sprints and retainers
For work that needs more than a session but does not need a permanent hire. This could be a launch, a new channel, a repositioning, a paid media plan or another defined marketing project. If you need regular input after the project, we can keep working together on an advisory basis.
- Clear deliverables, responsibilities and timeline
- Hands-on support where it is genuinely useful
- Ongoing advisory available after the project
Training and enablement
For teams that want to get better at marketing, and for organisations that teach it.
Team and corporate workshops
Workshops built around what your team actually needs to learn. Where possible, we use your own business, category and live marketing questions rather than spending half a day discussing somebody else's case study.
- Digital strategy, paid media, product marketing, brand or social
- Exercises, discussion and open Q&A
- Useful materials to take back into the day job
Custom training programmes
For teams that need more than a one-off workshop, I can build a programme around their current level, the gaps you want to close and what they should be able to do by the end.
- Curriculum and materials built for your team
- Resources and follow-up support
- A clear way to assess progress
Instructor and lecturer engagements
I am available for instructor, guest lecturer and industry speaker work with course providers, corporate academies and universities. Topics include digital marketing strategy, paid media, product marketing and travel marketing. I previously taught 8-week live digital marketing courses at BrainStation.
Coaching and monthly support
For businesses that do not need a fractional marketing lead but want regular access to one. We can set up recurring sessions for decisions, reviews and problem-solving, with support between calls where agreed.
Frequently asked
Tell me what you need help with.
Book a free 30-minute call. You do not need to know which service you want before we speak.
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