Andreea Toma

I've spent my career advising advertisers, first from the agency side, then from inside the platforms they spend their budgets on.

I began in search and shopping at Crealytics, managing Google Ads globally for one of the UK's largest fashion retailers. I moved to Criteo to work in display and video, advising travel, retail and classifieds advertisers, and progressed to lead the team responsible for the largest of those accounts in the UK. Most recently I spent three years at TikTok as a Product Marketing Manager, owning go-to-market strategy for the UK, Nordics and Benelux alongside projects spanning the wider European region, with a particular focus on app advertising. Having worked inside all three ecosystems means I plan channels as one system rather than in isolation.

Travel came first. I hold a degree in Tourism Geography from the University of Bucharest and a master's in Business, Tourism and Leisure Management from IMC Krems, and started my career in hotel operations in Brussels. I've spent the decade since marketing airlines, hotels, travel agencies and booking platforms, which is why it remains the sector I know best.

I'm also the founder of DORTails, a curated dog-friendly travel platform I built and launched independently, from positioning and brand through to the product itself. Running my own venture keeps my advice grounded in what implementation actually takes.

Alongside client work I teach. I spent a year as a digital marketing instructor at BrainStation delivering eight-week courses, and contribute to panels and curriculum development as a subject-matter expert. Training is a core part of what DORHub offers.