Andreea Toma

I have spent more than 11 years working across performance marketing, advertising platforms and product marketing. DORHub brings that experience into one place.

I started in paid search and shopping at Crealytics, managing Google Ads across global markets for one of the UK's largest fashion retailers. At Criteo I moved into display and video, advising travel, retail and marketplace businesses before leading a team working with some of the company's largest UK accounts. Most recently, at TikTok, I worked in product marketing across the UK, Nordics, Benelux and wider Europe, covering go-to-market strategy, positioning, messaging and sales enablement. That experience spans search, shopping, display, video, paid social and product marketing, so I'm used to thinking across channels rather than specialising in just one.

Travel came first. I hold a degree in Tourism Geography from the University of Bucharest and a master's in Business, Tourism and Leisure Management from IMC Krems, and started my career in hotel operations in Brussels. I've since worked with airlines, hotels, travel agencies and booking platforms, and travel remains an industry I'm particularly passionate about working in.

I'm also the founder of DORTails, a dog-friendly travel and lifestyle brand I built and launched independently, from the initial idea and positioning through to the brand, product, content and commercial model. Building DORTails has given me the opportunity to apply my experience to something of my own, while learning first-hand what it takes to build a business from the ground up.

Alongside client work, I teach. I was a digital marketing instructor at BrainStation, delivering 8-week courses, and have also contributed to industry panels and curriculum development as a subject-matter expert. I enjoy teaching, which is why training and 1-to-1 coaching are also part of what I offer through DORHub.